What does “working with nature” mean?

Have you ever asked yourself this question:

"How can I be eating this apple in February?  The harvest is short - only August through September usually - so how can this be "fresh?"Well typically (not always, but typically), it's not.  At FruitStand, we promote fruit from farms that are working with Apeel, which allows the food to ripen to maturity, avoid the need for cold storage and be harvested when nature meant it to be harvested.

That's what we mean by "working with nature".